About Us

Our Approach

At Holtzman-Bechtel we strive to exceed our customers' expectations by offering creative and cost effective ways of achieving your branding goals.

We combine passion and skill with creativity and expertise to deliver a unique marketing service to clients who share our commitment to integrity and customer respect. We have steadily increased our portfolio of products to include both domestic and offshore sourcing for display enhancers, promotional products, and graphics.

On-going product and creative innovation are central to our core strengths and beliefs. The Holtzman-Bechtel Company is proud to work with you, and we welcome your input to improve our service and quality. How can we help you grow your brand?

Our Story

1964 - The Holtzman-Bechtel Company was founded by Willard Holtzman Sr. and Stanley Bechtel to provide equipment to the food service industry.

1972 - Willard Holtzman Sr. acquired sole ownership and expanded into the sales and manufacturing of rubber-coated nylon sleeves for the baking industry.

1978 - The Holtzman-Bechtel Company became a distributor for Rubbermaid Commercial Products.

1984 - HB began providing all waste receptacles for Anheuser-Busch plants and corporate offices.

1988 - HB took over the distribution of logo’d beverage coolers for the entire distributor network of Anheuser-Busch wholesalers.

1996 - HB provided a large portion of beverage coolers and event chillers for the Olympic Games in Atlanta through The Coca-Cola Company.

Meet the Team

We won't stop till the job gets done.

Bill Holtzman, Jr.


He is the man directly involved with daily operations at The Holtzman-Bechtel Company. Bill is an American war history buff, hunting and fishing enthusiast, and equestrian fan.

Bill Holtzman III

Vice President

Bill is the visionary behind many of Holtzman-Bechtel's new endeavours. He can play the guitar and also believes Steely Dan is an underrated band.

Kenny Rouch

Warehouse Manager

Any item that comes through Holtzman-Bechtel's warehouse will have had Kenny's hand on it, both literally and figuratively. He is an avid comic book and horror film fan.

John Bradac

General Manager

John is in charge of overseeing the completion of projects and is also responsible for all shipping and receiving. He likes both cats and dogs and enjoys watching sports.

Colin Hundelt

Graphic Designer

Colin is responsible for implementing the artistic design and customization that is requested for any of HB's products. He loves Blues hockey, craft beer, and going to concerts.